Mystery on Main Street

We help “mom ‘n pop’s” keep food on their table.

Model

SaaS App

Industry

Retail

Stage

Design

Location

Lake Mary, FL

VentureGrade℠

86

out of 100

Unique, interactive B2B2C big data adtech/martech mobile app using AI, AR and gamification to bring targeted shoppers into local retail and events businesses.

Elevator Pitch

Mystery on Main Street is creating a unique interactive, big data marketing and advertising mobile app using AI, AR and incentivized gamification to promote local shopping and sustained economic growth. Each “gameplay” uses “whodunit” storylines to take players into locations they’ve chosen to discover new products and services and solve a mystery while our pin-point data uncovers the elusive “just looking” ghost shopper. The first player to solve the mystery receives a valuable prize. Think of this as Groupon meets scavenger hunt and Pokémon Go, but players and participating merchants mutually gain with no membership or subscription required.

Founder(s)

Mario L Castellanos
  • Lifelong business founder
  • Multiple tech experienced

Revenue Model

US$100.00 per location p/month (gameplay) transactional – year 1.(several mil locales just in US).
Above plus ads – year 2.
Above plus pin-point data – year 3.
Above plus data and analytics to US DoD – year 4.
Above plus entertainment production/venues – year 5 and beyond. 

Startup Journey

Full story here: https://mysteryonmainstreet.com/the-begining/. This started because I saw a need, prior to the pandemic, for a better shopping experience with local “”mom ‘n pops””. I realized they lack time and resources created by an incessant work environment to properly market and advertise their business. They rely on word-of-mouth and limited promotional methods that cannot and do not provide equitable data necessary to determine if these routines are proving valuable. Their revenue is a product of these efforts, producing a “Catch-22” – a problematic situation created by the solution. We can help change that, making it fun and exciting and sustaining local communities in the process.  I put a team together with a combined 130+ years of sector, business, and technology experience to tackle this issue.  (F2F) with over 1200 potential customers. I’ve recruited almost 300 writers, just in the US. We need funding!

Go-To-Market Plan

Phase 1 App, backend and website completion; additional commissioned sales Agents recruitment; additional pilot site sign-ups.
Phase 2 consists of several beta pilot sites from around the US and Canada to test the app function, features, and gameplay and mktg.
Phase 3 begins the revenue phase.  

Potential Exit

No interest in acquisition. This is a multi-billion dollar opportunity with profit predicted year 1. This said, potential acquirers are consumer data companies (Placer.ai), adtech companies (Google, Facebook), coupon publishers (ValPak, Flipp), and others.

VentureGrade℠

Pitch Deck

Pitch Video