Centrilogy LLC
Automating insights to help SMBs compete and win.
Model
SaaS App
Industry
Information
Stage
Idea
Location
Grapevine, TX
VentureGrade℠
66
out of 100
Commercial Insights are critical for winning complex B2B deals, but too resource-intensive for Startups and SMBs. Nexus automates the process, removing this barrier to succes
Elevator Pitch
Over 50% of Fortune 500 B2B companies use Insights to sell the way customers want to buy and win complex B2B deals. Despite the value of this selling approach, it is a resource-intensive process and often out of reach for SaaS startups and SMBs. Until Now….
The Centrilogy Nexus solution changes this by automating insight development, and leveraging AI to analyze internal and external data for rapid validation. Developing Commercial Insights can support any sales methodology, enabling startups and SMBs to achieve product-market fit, secure complex deals, and compete effectively—without the high costs.
Revenue Model
The pricing strategy is to a 30-day SaaS trial as an extension to the consulting services, eventually the consulting will be small engagements to pull through the product. We are evaluating pricing from SMB SaaS tools Monday.com, Ninety.io which start at ~$15/user. We will have tiers based on total users.
Startup Journey
Founded in 2007, Centrilogy set out to help B2B Enterprise Software Startups and SMBs compete with larger players by improving how they go to market. We worked with companies to align their sales, marketing, and product teams, making the sales process more efficient and effective.
Now, we’re focusing on a SaaS platform, powered by Intelligent Automation to develop commercial insights that align with the buyer journey. This platform helps smaller companies create compelling insights, ensure product-market fit, and win complex deals—without breaking the bank. It’s all about giving Startups and SMBs the tools they need to succeed in the Enterprise Software market often dominated by bigger players.
Go-To-Market Plan
– Initial target is $10M to $30M Startups/SMBs
– Leverage the fractional go-to-market consultancy to feed product development
– Eat our dog food, test prototype on the consulting projects we deliver
– Use LI to promote the importance of Insights for Startup/SMB
– Participate in local investor events and SaaStr events
Potential Exit
We are pre-seed, but based on the popularity of using commercial insights, we believe enablement software companies and technology sales training firms will not only look to partner, but potentially acquire the platform to extend their product portfolio. We will continue to evolve the product to automate B2B GTM alignment.
VentureGrade℠
Pitch Deck
Pitch Video
