“Lathan Craft, a former pastor turned entrepreneur, initially attracted high-profile clients by chance. As his service-based business grew, he noticed a disconnect between the marketplace and the Church, not due to lack of belief but due to differing priorities. His mission trips to post-evangelical cultures in England and Sweden revealed a common plea for Church unity. Over the past five years, working with businesses, schools, and executives, Lathan found a recurring frustration: the Church often fails to address practical needs. To bridge this gap, Lathan created Broadway, a platform that revolutionizes how Churches operate. Broadway acts like a ZoomInfo for Churches, providing personalized data about individuals within a five to ten-minute drive. This allows Churches to collaborate instead of competing, transforming them from being just a Church in the city to a Church for the city. This idea has been validated, with four case studies of Churches Lathan has worked directly with, that have used basic software to begin stewarding neighbor relationships. Broadway’s innovative approach not only meets practical needs but also fosters unity and collaboration among Churches, creating a more cohesive and supportive community.”